The Ranch · Q3 materials plan

What to sell.
Where. Next quarter.

A Q3 materials plan to grow margin — without selling a single extra board.

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The one move

It's mix and pricing,
not selling more.

$0
materials sold, last quarter
0%
kept after material cost
+$0K
per quarter on the table
Your best-margin product is only 7% of sales. Two products earn almost nothing. And two stores already price better than the rest on the exact same material. Close those three gaps and the blended margin moves about three points — on the same volume.
Where the margin is

Your 46% product is
barely on the floor.

Hardware 7% of sales0%
Cedar Pickets 39% of sales — the workhorse0%
Iron Panels 8%0%
Wood / Lumber 19%0%
Posts 11% — priced thin0%
Stain 4%0%
Iron / Steel 5% — a bleeder0%
Cement 4% — a bleeder0%
Three plays for Q3

Push. Fix. Copy.

Play 1 · Push
Hardware, everywhere

Your 46% product is only 7% of sales, and four of seven stores barely stock it. Make it the attachment sell on every fence order — caps, brackets, fasteners, hinges. Target 11% of the mix.

Play 2 · Fix
The bleeders

Iron/Steel and Cement earn 5%; Posts earn 17% on a $325K category. Reprice them up, renegotiate the buy cost, or stop leading with them. Small moves, big volume.

Play 3 · Copy
Fort Worth's pricing

Fort Worth sells Cedar at 35%; everyone else runs 29–31% on the identical product. Standardize what FW does. Cedar alone is ~$20–25K a quarter.

By store

Where each store wins.

#1 Arlington
$1.01M · 27%
The volume engine. Push Hardware (already 45%). Lift Cedar from 31% toward 35%.
#3 Dallas
$630K · 25%
Lowest-margin big store. Grow Hardware (47%). Close the Cedar gap (29%).
#5 Fort Worth
$473K · 28%
The Cedar pricing model (35%) — document and spread it. Add Hardware.
#4 Waxahachie
$428K · 27%
Push Hardware (43%). Fix Posts at 17%.
#2 Grand Prairie
$265K · 28%
Grow Hardware + Iron Panels (30%). Hardware nearly absent today.
#6 Venus
$149K · 32%
Highest margin — Iron Panels sell at 45% here. Grow volume on its strong mix.
#7 Oklahoma · the fixer
$103K · 19%
Its #1 seller is Iron/Steel at 3% — that's the whole story. Shift to Iron Panels + Hardware.
The Q3 target

Three points of margin.
~$100K a quarter.

Blended margin today0%
Q3 target0%
+$0K
per quarter
+$0K
per year
Same
sales volume
Every point of blended margin on $3M is about $30K a quarter. This is three points of disciplined mix and pricing — not a sales miracle.
The plan, in one line

Sell more Hardware.
Fix the bleeders. Price like Fort Worth.

Moore Capital Group · The Ranch — Q3 materials plan. Material margin only (sale price vs material cost — excludes labor, freight, overhead). Source: Odoo, Q2 2026 actuals, intercompany excluded. Reconciles to the materials margin dashboard.
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